We work with you to build an informed, scalable plan that addresses engagement needs across multiple channels. As your strategic partner, our work focuses on a multi-year strategy that creates demand for products or services by promoting the brand via digital channels to target audiences.
Overall, the strategic objectives are to:
- Utilize the web as a strategic channel to expand the client’s online digital footprint.
- Demonstrably increase site visits via search engine optimization (SEO) and conversion optimization.
- Leverage the web as a hub to capture, cultivate, and convert audiences – creating brand demand, increasing commerce, or securing leads and partnerships.
- Integrate analytics to track user engagement, understand behavioral models, optimize channel performance and enhance the digital content marketing strategy.
This document outlines the digital strategy, personas, content plan and delivery protocols mapped to key performance indicators, benchmarks and other measurements to drive our efforts through the year. We then execute on the Roadmap to further plan and align digital resources prescriptively to budgets while remaining flexible to future business opportunities.
The editorial calendar is coordinated against topical search trends and any planned offline events. Creative assets are leveraged across channels to maximize the wrok effort and targeted in organic, paid, and social placements according to the deployment schedule.
As needed, we also provide creative development, oversight and flight of social media content for cadenced posting across social media channels such as Facebook, LinkedIn, or Twitter.