The client was uncertain whether they were effectively reaching their target audience in the post-COVID landscape, as shifting consumer behaviors and market dynamics had created new challenges.
Concerned about the efficiency of their paid advertising efforts, they requested a comprehensive audit of their PPC campaigns to identify gaps, refine targeting strategies, and maximize return on investment. Given budget constraints after the pandemic, it was critical to allocate funds strategically and optimize ad performance. PPC was expected to contribute over 8% of total order volume, making it a key revenue driver. The objective was not only to enhance campaign efficiency but also to generate an additional $5 million in revenue over the year, ensuring sustained growth and competitive positioning in the evolving marketplace.
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