A regional healthcare system with 2,100 licensed beds across seven acute-care hospitals had been operational in their state since the early 1900’s. They needed a way to reach new patients as well as support a message of brand heritage to their existing patient base.
The healthcare system’s online presence was fragmented across eight URLs, causing keyword cannibalization and diluted search rankings. Outdated web management tools and limited staff further challenged efficient outreach. The partnership aimed to unify their digital strategy, boost patient conversions, and retain existing patients.
The healthcare system’s redesigned, user-focused website unified its online presence and dramatically boosted search results: top search rankings soared from just eight (8) to over 162 keywords, and site traffic jumped 165% year over year within six months. Most new visitors arrived via non-branded search terms, capturing patients and influencers in the critical information-gathering phase. Mobile engagement also surged, with 44% of traffic browsing from smartphones-60% of whom were new visitors-ensuring the system’s message reached a broader, appointment-ready audience.