Without Data, You’re Just Another Person With an Opinion.
Google has indicated that it is deprecating its legacy analytics environment (Universal Analytics) on July 1, 2023, favoring Google Analytics 4*.
Our team can establish new analytics and reporting environments and provide data hygiene and best practices for ongoing maintenance and data validation.
In concert with the strategic marketing imperatives identified by the client, WebMetrx will work with the digital marketing team to identify opportunities for consumer pull through. The tactics developed by WebMetrx will communicate various services, resources and customer value propositions (CVPs) in the context of meaningful content delivered from both audience target and influencer perspectives.
The integration of market intelligence with digital strategies allows us to understand the impact of marketing efforts across mediums, develop campaign efficiencies and report key performance indicators (KPIs) to internal stakeholders while improving brand visibility through the optimization of website and other digital assets to increase lead generation and sales conversion.
We help you define that measurement framework that works for you to understand the desired user behavior for analysis. We will check the analytics environment for missing and misconfigured codes, views, events, goals, filters and dimensions and validate data for ongoing reporting for automated solutions. We can deploy a tag management system on the website(s) as needed to unify data sources, manage marketing deployments and protect the brand against risk from PII or deanonymized data.
Monthly Reporting
Integrated monthly reporting is available across channels via on-demand reporting system(s). Alternatively, we can share a KPI Scorecard delivered once a month to include cross-channel metrics (as available from partner agencies) and analysis specific to client initiatives which may include metrics around SEO, SEM, Paid media, Social media and/or eCRM.
Source: Google Blog https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/
Headline Quote by W. Edwards Deming, Engineer & American Statistician